Articles and press releases
Articles
Rise of the Killer Environment Development PlatformThis article argues the case for operators to target individual market segments with tailored services and that to do this they need a new approach to service development.
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Who owns the customer?
Owning the customer may not be the be all and end all. However it is important to give the customer good reasons to buy from you.
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Mobile Phone Service Branding Beyond The Third Age
Marketing strategies based upon pure brand image are not longer good enough. Subscribers are increasingly knowledgeable and need good reasons for using your service. [download]
Press Releases
Launch release 14th March 2007.
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