SMS ENGINE
Improving the SMS experience
For many operators today, SMS messaging is a vital part of the service offered. Not only does it provide a sizeable revenue stream but it is also used by nearly every subscriber. It is a facility that has to provide a good experience if your customers are to be satisfied with your overall service.SMS Engine offers a range of integrated applications to help you to understand how your SMS business is performing, to help make the operation more efficient, to combat unwanted “spam” or fraud and to provide genuine value added functions that can set you apart from other networks.
SMS Accounting
To properly manage your SMS business you need to understand exactly how well it is performing. SMS Engine gives you regular reports on the SMS traffic on your network. It shows you exactly how many calls are being made “on net”, how many are being terminated with national competitors, how many are being made whilst roaming and how many are being made internationally.SMS Blocking
Unwanted SMS messages (SPAM) can be a source of serious annoyance to many subscribers. SMS ENGINE allows you to block known spammers at source through an easily updateable blacklist. A “white list” can also be applied to subscribers who want to “opt in”.SPAM Detection and Interception
SMS ENGINE can also detect likely SPAM and automatically block it. The system examines SMS messages delivered and looks for a variety of characteristics typical of SPAM such as multiple messages from one source, multiple messages with similar content and so on. Messages can then either be automatically blocked or allowed through based upon a “white list”.Personal White Listing
SMS ENGINE can also provide a web interface to allow your subscribers to select who they are prepared to accept SMS messages from.This can, for example, allow parents to decide which numbers their children can receive SMS messages from and block all other sources. With “cyber bullying” an issue in some schools, this could provide the basis for a very effective marketing campaign aimed at picking up “new to the world” subscribers.
SMS Fraud Detection and Interception
SMS Fraud is a growing problem which can cost a great deal in IOT charges, customer management, churn and damage to reputation.There are various types of fraud including spam, flooding, faking, spoofing and global title scanning.
SMS ENGINE can check messages for known fraud patterns and, if necessary, block them. It can also prevent HLR scanning and other forms of fraudulent activities
SMS Routing
SMS ENGINE can help you to reduce the cost of your infrastructure by routing pre-pay calls to the correct SMSC.SMS Interception Detection
Of course promotional SMS messages can be a valuable form of communication, alerting consumers to special offers and vital news. Many operators have commercial customers that specialise in the bulk generation of SMS messages.SMS ENGINE can help you to identify where these are being blocked by other operators and allow you to investigate the issue promptly, thereby providing a better service for your customers.